Nice to meet you. I'm a UX writer, content designer, editor and manager.
As a UX writer, I'm passionate about giving every user the best possible experience. I love to write, but my favorite moments in the job are those creative conflicts that turn into innovative UX solutions.
I take a teaching-first approach to editing and managing, viewing every interaction as an opportunity for us to learn from each other and grow.
I love the world of user experience and I love the discipline of UX writing. UX writing was something I stumbled into, while looking for a new career after moving to a foreign country.
It was the best stumble I could have asked for.
Winging It: From UX Writer
CrowdStrike TLV Meetup (Virtual) | November 16, 2021
Overnight, I went from being an individual contributor to a team lead. It was a big transition, and one that I am now watching lots of my colleagues go through. So in this talk, I shared the insights I gained when going from being a UX writer to a UXW manager.
Attendance: 70 people
When Life Gives You Lemons,
Write Better Error Messages
UX Salon WORDS Conference (Virtual) | March 8, 2022
Good error handling is critical for the user experience... but so often we miss the mark on it. This was the story of how 1 bad error message sparked Errorgate, or that time Wix decided to tackle thousands of error messages... in just 4 weeks. I talked about how we made it work and what we learned along the way about good error handling and good messaging.
(This was a ticketed event, so a recording is not available.)
Attendance: 300 people
The Wix Way of Writing
The Product Lifecycle Meetup Series | Wix UX Writers | December 6, 2022
Wix has one of the largest UX writing teams in Israel, so we've learned a thing or two about writing good UX text. In this talk, I talked about the Wix way of writing. Starting with the foundation that lets us work in the way we do, I then talked about a few of the writing principles that we follow. Then I discussed how we keep our voice consistent across 65+ writers and a gazillion (actual number) products.
Attendance: 150 people
When Life Gives You Lemons, Write Better Error Messages
Published Sept 12, 2022
Ranked #2 in top 50 UX content resources of 2022
(by UX Content Collective)
🍋 224,000+ views (as of August 2023)
🍋 5,900 claps (as of August 2023)
🍋 Featured in weekly newsletters:
The Dash by the UX Content Collective (19/10/22)
Smashing Newsletter #377 (01/11/2022)
Changelog Weekly (19/10/2022)
🍋 Trended at #1 on Hacker News
🍋 Translated into several languages
🍋 Used in UXW curriculum and training courses
🍋 Shared by industry pros & liked by thousands