SEO pros with a lot of content on their sites need the ability to edit their robots.txt file -  the file that tells search engine crawlers which pages should be ignored when crawling a site. Not having this ability blocked many pros from using the Wix platform.

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While we needed to give pros this tool, we also needed to make sure that beginner and intermediate users (most of our user base) did not touch this tool. They could do real damage to their site's SEO ranking, potentially even making it so Google doesn't crawl their site at all. 

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To combat this, we built in messaging throughout the product to make sure users understood the risks and did as little damage as possible.