SEO is extremely important to our users, so we wanted to give them 1 clear place where they could access all their SEO tools.
As part of this feature, we also moved "general SEO settings" from a hidden settings panel to SEO Tools. This consolidated our SEO products into 1, easy to find page.
This page is visited by 8,000-10,000 people per day. About 70% of those visitors engage with at least 1 tool.