SEO is extremely important to our users, so we wanted to give them 1 clear place where they could access all their SEO tools.

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As part of this feature, we also moved "general SEO settings" from a hidden settings panel to SEO Tools. This consolidated our SEO products into 1, easy to find page.

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This page is visited by 8,000-10,000 people per day. About 70% of those visitors engage with at least 1 tool.