My first big project as Head of UX Writing was to come up with a method for creating content pattern guidelines, and then execute it. Prior to this, we had none, which was affecting our writers poorly.​ Today, we have guidelines for 35 different content patterns.

Our tool for testing content through our CMS broke 2 years ago, so I set out to fix it. I got it fixed, then put together resources and did outreach to make sure other stakeholders knew about this ability. It now allows us to show the value of content.

As part of a week-long enrichment program for UX writers, I gave a workshop about growth. I discussed Wix's overall philosophy on growth and the different stages of growth, then I broke down 3 different categories of growth (skills, opportunities and roles). We ended with an exercise.

I oversee many different initiatives in my role, and am ultimately responsible for their success. Here are just a few examples of the ongoing programs, projects and efforts that I lead.

In September 2022, I wrote an article about good and bad error handling. It went viral, and today has more than 237,000 views. In the article, I discuss what makes good and bad error messages and present a case study for how we reviewed thousands of error messages at Wix in just 1 month.